In the midst of a mountain of doom and gloom, Research in Motion is showing us how it's done. They are taking advantage of the economic slowdown to hire thousands of tech-savvy people laid off from their competitors.
This is precisely the strategy I would follow if I knew I could withstand a drop in demand. RIM's blackberry has slowly become a staple of business so they could easily ride this out. They can afford to invest and it appears they have deep pockets. They even managed to wrest control of U2 from Apple and are going to sponsor their upcoming tour.
Expect more companies to follow suit. You will see a slow trickle of investment, be it manpower or machine. Investment is cheap right now. And then once we have ridden out this downturn, the more heavily invested companies will reap the benefits handsomely.
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